Search Engine Optimisation Starter Guide, Top Tips 2020

Search Engine Optimization London UK

Welcome to Local Web Setup’s Search Engine Optimisation Starter Guide,The Basics Of SEO

Page Titles And Meta Descriptions Are key Factors On Any Website
Do you Have a Website or thinking about building your Web Pages? Ether one you will need to know about SEO, You need your customers to be able to find your business online.

Optimising Your Web Pages so search engine can find and read your data and getting you in the Organic Search Engines is vital for your online business. Googlebot is crawling content on the Internet for Google’s index every day, every night, non stop.

This guide will help you improve your sites and Rank You Better In Google and other search engines.

Search Engine Optimisation is often about making small modifications to parts of your website. The topics in this guide, Are Essential for any Web Page. Local Web Setup have listed this guide of the basics that you will need to know to help you move your Online Business forward.

Having a Website without Optimising it for Search Engines is like having a shop front that no one can find. Search Engine Optimisation is about putting your site’s best foot forward when it comes to your Visibility In Search Engines.

Following the Best Practices outlined in my guides this will make it easier for search engines to crawl, index and understand your content. When combined with other Optimisation, they could have a noticeable impact on your Site’s User Experience and performance in Organic Search Results.

You should base your Optimisation decisions first and foremost on what’s Best For The Visitors of your site. They’re the main consumers of your content and are using search engines to find your service or product. . The Optimisation topics should apply to sites of all sizes and types. We hope our Free Guides gives you some fresh ideas on “How to Improve Your Website”.

Search Engine Basic’s

Most Websites you build through Word Press, Godaddy, Sitebuilder, or any likewise will have onsite SEO tools, You will see where you need to put your titles and descriptions.
Trust me when I say Learning SEO from scratch is a hard task connect with someone who will be able to help you and give you guidance this will save you time and Money. Find a good Web Designer who knows about SEO. Click Here

Create Unique, Accurate Page Titles

Put in titles by using Title Tags(Keywords) Into All Pages of your Website, Page title contents are Displayed In Search Results. The title of the homepage which lists the Business Name and Three Main Focus Areas.

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A user performs the query [Website Designer UK]. should show up as a result, with the title listed on the first line.

If the user clicks the result and visits the page, the page’s title will appear at the top of the browser.

A Title Tag tells both users and Search Engines what the Topic Of A Particular Page Is. The <title> tag should be placed within the <head> tag of the HTML document. Or In your onsite seo tools. Ideally, you should create a unique title for each page on your site.

If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results
If you’re unfamiliar with the different parts of a Google search result, you might want to check out the anatomy of a search result video by Google engineer Matt Cutts, page).

And this Helpful Diagram of a Google Search Results, Click here

Words in the title are bolded if they appear in the user’s search query. This can help users recognise if the page is likely to be relevant to their search. The title for your homepage can list the name of your website/ business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings.


Search Engine
Computer function that searches data available on the Internet using keywords or other specified terms, or a program containing this function.

<head> Tag
An element that indicates the header in an HTML document. The content of this element will not be displayed in a browser.

Abbreviation for Hyper Text Markup Language, a language used when describing web page documents. It denotes the basic elements of web pages, including the document text and any hyperlinks and images embedded within.

Search Query
Single or multiple terms which are input by the user when performing a search on search engines.
Best Practice

Best Practice

Accurately Describe The Page’s Content
Choose a title that effectively communicates the topic of the page’s content


  • choosing a title that has no relation to the content on the page
  • Using default or vague titles like “Untitled” or “New Page 1”

Create Unique Title Tags For Each Page

Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site.


  • Using a single title tag across all of your site’s pages or a large group of pages Avoid:

Use Brief, But Descriptive Titles

Page titles are an important aspect of search engine optimisation choose them carefully.

Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result.


  • Using extremely lengthy titles that are unhelpful to users stuffing Unneeded Keywords in your Title Tags
  • Stuffing unneeded keywords in your title tags

Make Use Of The “Description” Meta Tag

What Are The Merits Of Description Meta tags?
Summaries Can Be Defined For Each Page

  • The beginning of the Description Meta Tag for our homepage, which gives a brief overview of the site’s offerings.
  • A user performs the query [Website Designer UK]. The homepage appears as a result, with part of its description meta tag used as the Snippet.
  • A user performs the query [Website Design Quote]. One of our deeper pages, with its Unique Description Meta Tag used as the snippet, Appears As A Result.

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A Page’s Description Meta Tag gives Google and other search engines a Summary of what the page is about.
Whereas a page’s title may be a few words or a phrase, a Page’s Description Meta Tag might be a sentence or two or a short paragraph.

Google Webmaster Tools provides a handy content Analysis Section that’ll tell you about any description meta tags that are either too short, long, or duplicated too many times (the same information is also shown fortags). Like thetag, the description meta tag is placed within thetag of your HTML document.

Description Meta Tags are important because Google might use them As Snippets for your pages. Note that we say “might” because Google may choose to use a relevant section of your page’s visible text if it does a good job of matching up with a user’s query.

Alternatively, Google might use your Site’s Description in the Open Directory Project if your site is listed there (Learn how to prevent search engines from displaying ODP data). Click Here

Adding Description Meta Tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. The Webmaster Central Blog has an informative post on Improving Snippets with better description meta tags.

Words in the snippet are bolded when they appear in the user’s query. This gives the user clues about whether the content on the page matches with what he or she is looking for.


Snippet Text
Displayed beneath the title of a corresponding Web Page on the search results pages of a search engine. A web page summary and/or parts of the page that match the Search Keywords will be displayed.

Open Directory Project (ODP)
The world’s largest volunteer-run web directory (a list of Internet links collected on a large scale and then organised by category).

An address on the Internet that indicates the location of a computer or network. These are administrated to avoid  duplication.

Googlebot Crawling content on the Internet for Google’s index every day, every night, non stop.

Best Practices

Accurately Summarise The Page’s Content


  • Writing a description meta tag that has no relation to the content on the page.
  • Using generic descriptions like “This is a web page” or “Page about website designer”
  • Filling the description with only keywords
  • Copying and pasting the entire content of the document into the description meta tag

Use Unique Descriptions For Each Page

Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn’t feasible. In this case, you could automatically generate description meta tags based on each page’s content.


  • Using a single description meta tag across all of your site’s pages or a large group of pages

Use description meta tags to provide both search engines and users with a summary of what your page is about!

SEO is not just about Titles many other factors count when being Ranked By Search Engines such as the Design and Content of your Website and many other factors. To Get the complete Guide Free sent to you via email please enter your details Here . We wont send you lots of junk or pass your detail to any other companies.

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Content analysis section

Prevent search engines from displaying ODP data

Improving snippets with better description meta tags


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